Stake | Launch Films (UAE, KSA)

As a groundbreaking startup in Dubai, Stake is an app that offers the new, revolutionary and promising concept of real estate property partial ownership. The idea is that anyone around the world with a minimal budget can have a share in one of many curated and sought after properties in the city, and secure a second monthly income. For its new film campaign, Stake took aim at three typical traditional investors: the number-crunching, the penny-hiding and the do-it-all-himself characters, exposing their flaws and introducing a new, unique and superior way of investing with the app through Mr. Stake.